Atari 400 poster?

I was watching a video of the Atari 400 In-Store Demonstration Cartridge:

And I couldn't take my eyes off the poster in the background.  It's clearly a poster for the Atari 400, but where did it come from?

I also couldn't identify the various programs shown on the poster.  I see Space Invaders, Kingdom, 3D Tic Tac Toe and a couple Caverns of Mars, but what else is on there?